Event will be held in São Paulo, between December 5th and 8th
CCXP24 will have Heineken, through the Heineken 0.0 brand, as the official sponsor of this year’s edition, which takes place from December 5th to 8th. The brewery has exclusivity in the alcoholic and non-alcoholic beer segments throughout the event.
The sponsorship also marks a new phase of the partnership between the two brands. In the 2023 edition of CCXP, Heineken entered the ‘Support’ category and in other editions it had sampling actions in the event lounges.
The collaboration between the brands also includes the promotion of media actions on the Omelete and The Enemy channels, expanding presence and engagement with the public throughout the year.
“Providing unforgettable experiences is part of what we want as a brand and CCXP is one of those festivals that promises unique moments for its audience”, highlights Guilherme Bailão, director of brand experiences and sponsorships at the Heineken Group in Brazil.
