The play was created by Globo and Soko and produced by Moon and Loud; watch the movie
With the concept ‘What’s going to happen is already happening’, Globo presents its new campaign that has audiovisual as its focus. The value of creativity, imagination and talent of professionals involved in audiovisual production and creation, in addition to the public’s knowledge, especially about Brazil and Brazilians, are important elements of the play.
The scenes represent the plurality of our people and the cultural diversity of those who make up the country, protagonists of the stories that are told, which inspire the present and shape the future based on what is seen on the screens.
The co-creation between Globo and Soko made it possible to transform the concept “what is going to happen is already happening” into the campaign narrative, which came to life in partnership with producers Moon and Loud.
The play was presented first hand during ‘Festival Happen’, an unprecedented event organized by Globo in its Studios, in Rio de Janeiro, also this Thursday. With the proposal to exchange knowledge and look to the future, the meeting brought together partners and creatives from the Brazilian audiovisual market to reflect on the industry that generates more than 55 billion reais per year and represents around 3% of the national GDP.
Throughout the day, different professionals participated in seven panels about the Brazil that inspires the audiovisual chain and discussed topics such as social impact, new narratives and languages, technology as an ally of creativity, the strength of live content and the importance of partnerships in building a stronger market.
