Viewers of the podcast’s live episodes will have access to special offers on new products from the network’s NBA line. fast-food.
Popeyes the chain specializing in fried chicken, joined the Underfoot for a strategic and important partnership for the brand. During the podcast episodes, brand admirers can follow some spoilers about Popeyes launches in collaboration with the world’s main basketball league, the NBAwhich have not yet been released and will be available to consumers in April.
With the new partnership, anyone watching Podpah episodes live will have access to special offers on new products from the NBA line on delivery through the QR Code that will be available on the screen, in addition to a series of other activations that the brand has prepared for the season. Opening the first episode of the partnership between Popeyes and Podpah, the brand thought of a promotional action for all viewers.
The network’s presence on the podcast is part of the NBA sponsorship campaign, which this year, for the second time in a row, is working with the brand with activations at NBA House. The immersive experience of the biggest basketball league in the world that takes place in June, in São Paulo. Presenters Mítica and Igão are also fans of the sport and have a history of partnerships with the NBA.
Exchange coins for mini fillets
To further amplify the partnership and the launch of official Popeyes and NBA products, the brand took advantage of the first episode of the sponsorship, which was broadcast last Tuesday (9), with a promotional campaign for consumers. The day after the episode, Wednesday (10), consumers who took a coin of any kind to Popeyes stores throughout Brazil were able to purchase the brand’s 4 mini fillets. Anyone who wants to find out why the offer needs to watch the episode on the channel YouTube.
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