Signed by AlmapBBDO, the piece aims to raise awareness among the population about the importance of the product
Bradesco Seguros will launch the teaser for its new campaign during the break of the Big Brother Brasil 2024 final, which takes place this Tuesday night (16), on TV Globo.
With the catchphrase “If it went bad, your insurance has to be VERY good”, the piece signed by AlmapBBDO is once again starring Tadeu Schmidt and Tadeuzinho, a doll who partners with the presenter, and aims to highlight the product’s coverage, in addition to raise awareness among the population about the importance of Home Insurance and reinforce the “With you. Always” signature, launched at the end of 2021.
This time, the protagonists will show how Bradesco Seguro’s services can help when a home’s power goes out due to lightning.
“With the reality of hybrid work, we spend a lot more time at home and we need to take care of this space. We bring the humor and lightness of Tadeu and Tadeuzinho to show the benefits of having insurance. Many problems can be avoided easily and quickly”, explained Alexandre Nogueira, marketing director at Grupo Bradesco Seguros.
The executive also explained that the company always intended to promote a campaign with this theme because the service still has a low percentage of market penetration. According to Alexandre, only 20% of insurable homes have home insurance.
Furthermore, the company’s expectation is that the launch of the teaser will result in greater engagement on networks, aiming to increase demand for the product, offering another resource for agencies and brokers.
After the launch of the teaser, the communication will feature national broadcasting on open and closed TV, insertions in OOH, social networks, radio spots and print media.
“We will have a national presence, in a way that we can bring attention to the campaign. We will also use Tadeuzinho a lot in some content created specifically for him, which will star in these pieces as questions and answers to demystify issues and clarify doubts about the product”, stated Nogueira.
Tadeu Schmidt’s choice
The relationship between Bradesco Seguros and the presenter of Big Brother Brasil began in 2022, when Tadeu made his debut in advertising. At that time, he starred in the fourth edition of the “Insurance Fortnight” campaign.
Also signed by AlmapBBDO, the initiative was made up of a series of videos that highlighted offers in the Health, Dental, Home, Automobile, Capitalization, Pension and Life sectors.
“This was a bet that generated very positive results. Tadeu reinforces brand attributes that are very important to us, in addition to talking to different audiences, which makes our promotion easier”, highlighted the executive.
