Fausto Siqueira will lead the new OMG center in Brazil
Brazil will be Omnicom Media Group’s new e-commerce hub for Latin America. The company’s new base will be led by Fausto Siqueira, who will report to the co-CEOs in the country, Mauricio Gallian and Ricardo Franken, and will also have a reporting line to Julian Porras, CEO OMG Latam.
Fausto will have the challenge of leading the integration of OMG’s e-commerce operations in Brazil, which currently includes Global Shopper and Outpromo, e-commerce and retail media operations in the region, with a special focus on Mexico, Chile and Colombia .
Previously serving as Growth Business Director at GS, the executive brings experience in strategies to accelerate digital transformation in projects integrating sales and marketing, innovation and performance marketing and brandformance for industries and brands.