A RD Station, leader in digital marketing and sales technology solutions in Brazil, announces this Tuesday (16) the official launch of RD Summit 2024, the largest Marketing, Sales and E-commerce event in Latin America. In its tenth edition, it will be held again in the city of São Paulo, at Expo Center Norte, between the 6th and 8th of November. The expectation is that the event will be able to attract a participating audience estimated at 20 thousand people, from all regions of the country, on each day of the event, considering professionals from different areas such as Marketing, Sales, Technology and Innovation, Human Resources, among others.
One of the new features of RD Summit 2024 will be a thematic trail entirely focused on the E-Commerce market, one of the company’s strategic pillars. The sector expects high growth in the coming years, driven by the evolution of Brazilian consumers’ preferences for online shopping. In 2024 alone, according to the Brazilian Electronic Commerce Association (ABComm), revenues of R$205.11 billion are expected to occur, representing an increase of more than 10% compared to 2023.
The main speakers include Juliano Tubino, CEO of RD Station; Nathália Rodrigues, CEO and founder of Nath Finance; Rita von Hunty, art educator, teacher and YouTuber; Guta Tolmasquim, CEO and Founder of Purple Metrics; and Dafna Blaschkauer, global executive (with experience at Nike, Apple e Microsoft), author, speaker and counselor.
To mark the launch, RD Station started a campaign under the theme “Evolution”, to be reproduced in official company channels. The objective is to convey to the public the message that, just as the concept of evolution is intrinsic to the human being, the business world is no different, with companies also needing to evolve in their search for innovation and growth to remain relevant and competitive. The campaign shows that the RD Summit, being the stage for market trends and news, can be a way to continue this process in companies and people.
Second edition in São Paulo
“In 2023, in its first edition in the capital of São Paulo, the RD Summit generated several businesses not only for RD Station, through increased sales of several of the company’s products, but also for the brands that sponsored the event, so that We ended last year’s event with 70 of them already signing a contract for this year’s edition”, says RD Station Events Director, Denis Braguini Bevacqua.
According to Denis, more than 120 brands have already been confirmed among the partners and sponsors of the 2024 edition. Another notable point of the RD Summit is related to the profile of the audience present, increasingly qualified and made up of more than 60% of leaders and Decision makers. This is explained, among other details, by the CEO of RD Station, Juliano Tubino.
“The success of the RD Summit is measured today by three elements: reach, engagement and conversion. The positive reach of 2023 is expected to be expanded this year to include an even greater diversity of profiles among the audience present, offering unprecedented networking and learning opportunities. Regarding engagement, the participation of the companies involved doubled in size, highlighting the positive impact generated in the business communities. Finally, it is worth remembering that the good performance of RD Station’s new business units means that customers now know even more about what we have to offer them”, explains Tubino.
Programming and ticket sales
RD Summit 2024 will feature more than 120 hours of content over three days of programming, with lectures and debates divided into six knowledge tracks: Marketing, Sales, E-Commerce, Management and Strategy, Customer Success and Customer Experience and Personal Development.
And as with all editions, participants will be able to experience the most diverse immersions, including activations from major brands, with practical content, trends, connections and business.
Tickets are now on sale on the official website and available in three access modes: Daily, with entry rights on a fixed date; Passport, which guarantees a place for the three days of the event; and VIP, with exclusive access during the three days.
*Cover photo: Disclosure/RD Station
Service
RD SUMMIT 2024
Date: November 6th and 8th, 2023
Opening hours: 8am to 6pm
Location: Expo Center Norte | Rua José Bernardo Pinto, 333, Vila Guilherme – São Paulo (SP)
Tickets: Buy your ticket at official event website
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