According to a survey by Stilingue by Blip, between March 8th and April 7th, the reality show generated more than 13 million interactions
The Stilingue by Blip platform revealed that, last month, BBB 24 was the subject of 13.8 million conversations among internet users and had significant peaks on March 12th and 26th, with more than a million mentions of the program.
BBB/Insights also pointed out that women, 58% of the total, also remained the group that most published about the reality show on social media.
With the turbo mode activated, in this final stretch, there was an increase in the volume of tests, also reflecting the greater volume of sponsored actions, compared to the last three months. In the last month, there were 55 sponsorship occasions, in the previous month 46 actions and in the first, 47.
Among the most talked about brands in the period, Chevrolet came in 1st place with 140,241 mentions of the brand, followed by Seara in second place with 122,695 interactions related to the company.
Amstel, Downy and Stone closed the top 5 ranking with third, fourth and fifth places and 115,811, 101,737 and 95,552 comments about the sponsors, respectively.
Analysis of the survey revealed that Chevrolet came out ahead by sponsoring a Líder race and also an Angel race during the month. Seara, on the other hand, also continued with its content strategy, but with a Leader test under the resistance model, won by Beatriz and also a Bate e Volta won by another Fada, the brand secured second place in the ranking.
A Stilingue by Blip also presented data from the week of April 4th to 10th, where the leading advertiser in comments was Seara, with 13,218 citations during the period. Then came iFood with 13,107 mentions, Chevrolet with 12,426 comments, Rexona with 7,809 conversations related to the brand and Ademicon with 6,554 mentions.
