Starring Igão and Mítica, the campaign will feature publicity on several fronts, such as digital and OOH
Centro Universitário FAM and Podpah came together to launch a campaign that aims to strengthen and expand people’s access to higher education.
The play, titled “Who is FAM can”, stars Igor Cavalari and Thiago Marques, known as Igão and Mítica. The partnership between the university and the entertainment hub will also provide channel subscribers with scholarships.
“Podpah has in its DNA the way of communicating with peripheral culture, of amplifying voices, it is part of our essence. The partnership with FAM allows us to bring these opportunities to the audience that follows Podpah. FAM now provides access to quality higher education at a fair price for everyone who is involved, whether in person or remotely. We are very happy with this partnership”, said Victor Assis, CEO of Podpah.
The communication will be disseminated in different types of media, such as digital and OOH.
“We chose Podpah because we believe in identifying our audience with the essence of the channel, which is very much in line with what we have in our DNA: bringing voice, visibility and, above all, opportunity to everyone. FAM is a reference in offering excellent teaching at affordable prices and that is what we want to highlight throughout the entire project”, added Karla Macedo, FAM Marketing Superintendent.
