Brazil leads the list of Latin American countries, with 68 pieces, followed by Argentina with 47 and Colombia with 41
The One Club for Creativity announced the global finalists for The One Show 2024, an award that recognizes creativity in the industry as well as the quality of execution of its pieces.
Of the general list of 1,794 finalists from 50 countries, Latin America has 237 pieces, with Brazil leading the entries with 68, followed by Argentina with 47, Colombia with 41, Mexico with 33, Peru with 27, Chile with eight, Guatemala and Honduras with five each, Ecuador with two and Puerto Rico with one.
This year, the agencies that will represent the country are Africa Creative, AlmapBBDO, BETC Havas, David, DM9, Druid Creative Gaming, EnergyBBDO, FCB Brasil, LePub, VML. In addition to them, TV Globo will also compete.
Globally, FCB New York is the agency that leads the list, with 50 finalist pieces, including 45 entries for the “Dreamcaster” campaign, created for Ab Inbev.
All finalists will be awarded gold, silver, bronze or merit pencils and the winners will be announced on May 16th. The awards celebration will take place the following day, May 17, at Cipriani Wall Street, in New York.
The complete list of finalists for the award can be seen here.
