Project encompasses options ranging from a Mega LED in the main landing access, as sequential panels and elliptical LEDs
NEOOH won the media project on the Mobility Boulevard at Brasília International Airport, expanding the company’s presence at the airport managed by Inframerica.
The project encompasses options ranging from a Mega LED in the main landing access, to sequential panels and elliptical LEDs installed in harmony with the ambience and architecture of the place. The media is also integrated into NEOOH’s Phygital OOH delivery, which uses mobile and geolocation solutions for a 360º impact strategy.
“With the partnership with NEOOH, the airport’s outdoor media circuit gets a new face. With state-of-the-art equipment, passengers and visitors will be impacted with modern media and advertisers will be able to have extraordinary exposure, which will guarantee a unique experience for passengers and brands. We are the second busiest airport in the country and our innovative mobility venture is now complete with this incredible media project,” said Ian Joels, Commercial Director at Inframerica.
The company is also responsible for carrying out special projects and activations in the external area of the Airport.
“We started our presence at Brasília International Airport in 2020 with one of the most iconic OOH projects in Brazil, impacting 100% of the public that passes through the airport. Now, we have expanded the media offer even further, with panels carefully integrated into an environment of coexistence and permanence that is extremely strategic for brands”, emphasized Leonardo Chebly, CEO of NEOOH.
