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Budweiser turns songs that mention the brand into ads on Spotify
Action is signed by Africa Creatives
Budweiser announced the launch of an initiative that aims to resolve users’ “antipathy” toward ads on Spotify, titled “UninterruptAds.”
Created by Africa Creative, the “UninterruptAds” action converts banners with mentions of the brand into targeted advertisements within the platform.
The initiative came about when Budweiser identified that more than 500 tracks available on Spotify mention the brand in their lyrics and from there came the idea of transforming these songs into advertisements that do not interrupt the listener’s moment.
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