The year 2024 is a milestone for the Rock in Rio, which turns 40 years old and opens the doors to the 5th edition of Rock in Rio Academy by HSM, an educational training carried out by Rock World, the company behind the event. The classes, focused on management, creation and digital immersion, will feature something new: a partnership with Provoke Edutainment Club, a learning platform aimed at the business market.
Check out the presentation video about Rock in Rio Academy by HSM:
To warm up the engines, or better said, turn on the speakers, Rock World prepared a live preview of what’s to come at this year’s Rock in Rio Academy, scheduled for September 17th, between the days of the event, which will take place on the 13th, 14th, 15th, 19th, 20th, 21st and 22nd. Adnews was present at the broadcast and is here to bring the highlights of what Rock World’s Marketing Director, Ana Deccache, commented on the topic “How a brand remains relevant over 40 years: the story of Rock in Rio”.
“Rock in Rio is not only a music festival, but also an experience platform. People go to the event not just for the music, but to live the best day of their lives […] When we think about Rock in Rio, we think about how to make the fan the center of the narrative and experiences”, said the executive.
The Marketing Director explained how Rock in Rio has, since its creation, been following social movements and transformations, with a priority for the event always impacting people beyond music and providing a valuable purpose to the festival. Furthermore, she highlighted as two essential topics the importance of the relationship with the fan and always being in tune with what they want, and the internal alignment of the different visions of the company’s sectors regarding the event.
“Be consistent with your value proposition, have a clear purpose, never forget that we exist because of someone on the other end, in this case, the star, and the collaborators”, said Ana to explain what makes the Rock in brand Rio has remained relevant throughout its 40 years of existence.
This year’s Rock in Rio Academy will last 12 hours and will offer dialogues and teachings about what is behind the festival’s success. Approximately 500 people are expected, including entrepreneurs, executives and even fans of the event, to be trained through the Live Case Study methodology, which so far this year has trained more than 3,600 executives and includes practices, content study online and experience a full day at Rock in Rio.
For this edition, in addition to the executive, the Talent director, Vanessa Olímpia, the CEO, Luis Justo, the founder and president of Provoke Edutainment Club, Agatha Arêas, the co-founder of Provoke, Marco Ravela, the director of HSM products, Thais Tosetto, and nine other names who will lead lectures on entrepreneurship and leadership from 8am to 10pm, in Cidade do Rock, located in Rio de Janeiro.
Those interested in experiencing this experience have a big challenge ahead: the high price. To obtain only the Standard package, which includes, in addition to Rock in Rio Academy, a ticket for one day of the festival, which could be the 19th, 20th, 21st or 22nd (subject to availability), the cost is R$4,985. The VIP package, which includes a VIP ticket for the same dates mentioned above, accredited access, lunch with Rock World executives and a kit with personalized items, costs R$7,560.
Map of Cidade do Rock and news about the line-up
While fans prepare for the long-awaited edition, the festival continues to reveal the names of the artists who will set foot in the City of Rock in September. This time, the following were announced: 21 Savage, Akon, NE-YO, Deadmau5, Alison Wonderland and Angelique Kidjo.
They join other great icons of the music industry who are also confirmed, such as Travis Scott, Matuê com TETO E WIU, Imagine Dragons, One Republic, Zara Larsson, Lulu Santos, Ed Sheeran, Charlie Puth, Joss Stone, Jão, Katy Perry , Cyndi Lauper, Ivete Sangalo, Shawn Mendes, NX Zero, IZA, Gloria Groove, Gloria Gaynor, Tyla, Luedji Luna with Tássia Reis and Xênia França and Mariah Carey.
Leaving a little from the universe of artists and going to the structure of the event, Rock in Rio also announced news for the City of Rock. Debuting a new map with a virtual tour, the festival promises new locations for the Sunset and Supernova stages, Espaço Favela and Lounge Club, a revamped Route 85 and updates for New Dance Order. In addition, the debut fashion, art and design fair, Babilônia Feira Hype, and a Gourmet Square with a new gastronomic proposal are also expected for this edition.
Tickets and more information
Ticket sales for Rock in Rio 2024 are closer than ever. Scheduled to open at 7pm on May 23rd, on the Ticketmaster website, the price of a full ticket will be R$795, while a half-price ticket will cost R$397.50. Payment can be made via PIX or credit card, and the amount can be paid in up to six installments. Those who use Itaú, Credicard or Iti credit cards will have a 15% discount on their purchase (not cumulative with the half-price option) and will be able to pay the amount in up to eight interest-free installments.
The purchase limit is up to four tickets per CPF, with only a half-price ticket, except for people with special needs, who can buy another ticket in the same category for their companion by registering the information contained in the document that proves the condition. of the buyer. The same document must be presented on the day of the event to access the Cidade do Rock facilities.
For more information, just access the official site do Rock in Rio.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
