Heloísa Santana, Alexa Carvalho, Felipe Malta and Ricardo Beato will be part of the association’s new board of directors
Ampro (Promotional Marketing Association) presented the national board for the 2024/2025 biennium. For the next two years, the following will lead the association: Heloísa Santana, as executive president; alongside Alexa Carvalho, regional vice-president; Felipe Malta, national vice-president; Ricardo Beato, administrative, financial and legal vice-president and Celio Ashcar Jr., who remains president of the Deliberative Council.
The entity also announced changes to its committees, which have now become Sector Directories, divided between Knowledge and Marketing fronts; ESG, Institutional Relations; Human relations; Incentive Marketing and Trade Marketing.
Currently, Ampro’s organizational structure – Council, National Board, Sector Board and Employees, is made up of 52% women and 48% men. Emphasizing that diversity is a strategic and fundamental asset for companies that wish to take a leadership role in efficiency, creativity and ESG practices.
“The new management will continue to be a protagonist in the construction of a fairer and more sustainable market through dialogue and mainly the effort and unity of everyone”, said Celio Ashcar Jr., president of the entity’s Deliberative Council.
