Isabella Scherer, winner of the last edition of MasterChef, by Band, will be responsible for bringing gastronomic content with dish tips that make people’s lives easier, valuing fresh and healthy foods
Supermercado Justo, which aims to offer a shopping experience and encourage the consumption of fresher products, chose Isabella Scherer, winner of the last edition of Masterchef, by Band, as the brand ambassador. The professional will be responsible for bringing gastronomic content with tips for dishes that make people’s lives easier, valuing fresh and healthy foods, one of the startup’s flags.
In the campaign designed by the Adventures agency, Scherer, known for working with fresh and plant-based products, will share recipes that are good for health and well-being, in addition to sharing her own routine on the brand’s Instagram. The idea is to show that anyone can eat better, without needing a lot of time or complex recipes.
Datasheet
Client: Fair
Title: Healthier Routine with Isa Scherer
Head of Growth: Fernando Oka
Head of Brand: Bianca Brito
Content: Paula Assis and Camille Dalles
Agency: Adventures
Creation: Thainá Palermo, Luiz dos Anjos
Attendance: Juliana Gobato, Vivian Abdo Lopes
Directed by: Thais Bramante
Social Media: Leonardo Azevedo
