Created by HNK Lab, the campaign will be broadcast on radio, social media and billboards
Devassa announced the launch of the “Credentials” campaign, which invites people to indulge in the experience that the drink provides.
Under the signature “Com Devassa, Tudo Fica Massa” and created by HNK LAB, the brand will count on the collaboration of Carlinhos Brown, who is giving voice to the new jingle created to reinforce Devassa’s attributes, entitled “Ela é Massa” and produced by Jamute.
“It is an honor for Devassa to have the jingle sung by Carlinhos Brown, who carries with him what the brand believes: celebrating the unique creativity of Brazilians. His presence not only reinforces our message of diversity in spaces, mainly in the North and Northeast of the country, but it also inspires us with its authenticity and innovation in everything it sets out to do”, stated Giovanna Abreu, Senior Manager at Devassa.
The campaign is now running across the country and can be seen on various media platforms, such as radio, social media and billboards.
