With cutting-edge technology, an immersive narrative and stunning scenery, the exhibition “Tutankhamun, an immersive experience”, the largest digital and immersive experience in the country, has reached the impressive mark of more than 40 thousand visitors since its debut on January 19, highlighting proved to be an undeniable success and captivating the most diverse audiences.
The success of the exhibition is attributed not only to its theme, but also to the innovative use of the metaverse and immersive technologies, which provide a unique experience for visitors. The interactive way in which the visitor relates to the exhibition allows the experience to be very active in the visitors’ memory. This interaction is even more remarkable because it is the first time that people can practically and collectively experience a metaverse environment in Brazil.
The exhibition takes the visitor on a dive into the past, which is only possible due to the technologies used to assemble the exhibition. In an immersive room, the visitor is transported to ancient Egypt with 360° projections in 4K quality.
The exhibition “Tutankhamun, an immersive experience” has a strategic partnership with Panasonic, market leader in advanced projection technology. Panasonic brings state-of-the-art projectors to the exhibition, with 4K resolution and high brightness, which guarantee clear images, rich in colors and details, revitalizing history before our eyes.
“The robustness of Panasonic projectors ensures flawless operation, standing out for their quality, support and reliability. The stability of the equipment in prolonged operations and large events reinforces the brand’s commitment to innovation and excellence in diverse projections and in large spaces”, comments Rodrigo Costa, Sales Manager at Panasonic in Latin America.
The CEO of Apple Productions and one of the exhibition’s directors, Gijo Pinheiro, comments that the strategic partnership between Apple Produções and Panasonic marks a journey through the mysteries of Ancient Egypt. According to him, Panasonic’s advanced 4K projectors make the exhibition reach another level of visual excellence.
“This collaboration not only reaffirms our ongoing commitment to innovation, but also promises to offer viewers a memorable journey,” said the CEO.
In another room, it is possible to discover your Egyptian soul with the help of artificial technology. The immersions don’t stop there. Using state-of-the-art virtual reality glasses, visitors take a trip to the underworld. Here, the experience becomes a visceral and sensorial journey. The virtual reality film allows visitors to imagine themselves in the shoes of Tutankhamun’s soul, traversing the underworld on an odyssey of challenges and trials. It is an immersive journey that illustrates the beliefs and rituals associated with the Egyptian afterlife.
To top it off, a revolutionary, highly technological space was created to take you through the Valley of the Kings. Here the exhibition redefines the limits of virtual reality technology, offering participants access to a state-of-the-art metaverse.
In total, the visitor will pass through seven different rooms that, in addition to a lot of technology and innovation, will touch many of the senses. The exhibition really takes the visitor through a dive into the past.
According to the organizers, in addition to providing entertainment for a wide range of audiences, the exhibition is also an important point of contact for knowledge about the history of the pharaoh who gives the exhibition its name.
“Around the world, the union of technology and education has been extremely important in shaping a new mode of knowledge dissemination. It is a path of no return and we believe it is the most effective way”, comments Moa Bourguignon, executive producer of the exhibition.
In addition to the positive impact on the public, the exhibition is also notable for the number of jobs generated. Currently, the exhibition team is made up of approximately 50 employees working on the most diverse fronts, whose commitment has been essential to ensure the event runs smoothly and provide a light and fun experience for visitors.
“’Tutankhamun, An Immersive Experience’ represents a significant milestone for us, and we are thrilled to see the audience’s response. This achievement would not be possible without the incredible dedication of our team and the continued support of our partners and sponsors. We look forward to continuing to raise the standard and offer exceptional experiences in future editions”, said Hugo Teixeira, exhibition director, and CEO of Bem Comunicação.
The shopping mall chosen to host the exhibition stands out for the diversity of the public that frequents the location. Located on Avenida Paulista, which is the heart of the largest city in the country, Shopping Cidade São Paulo, has already become a meeting point for the plurality of the public that passes through the region, such as students, executives, families and tourists, transforming the place into a diverse environment that generates connection between people. With innovative and bold architecture, the development attracts activations from the most varied brands in the space in front of the main entrance and also inside the site.
With 150 operations between stores of different brands, services and gastronomy spread over 6 floors, Shopping Cidade São Paulo has the great highlight on its facade of a panel with 28 thousand LED points in 468 square meters, which has already become a reference among people who frequent the busiest street in the city.
More than 1.5 million people from all social classes, age groups, gender and origin travel along Avenida Paulista daily, of which approximately 50,000 access the area via the metro. The surrounding area, the financial and cultural center of São Paulo, has more than 32 thousand commercial establishments. Due to all these characteristics of the surroundings and the project itself, Shopping Cidade São Paulo has become the favorite place for several brands for activations with their consumers and also as a kind of retail lab. Furthermore, exhibitions, such as “Tutankhamun, an immersive experience”, also have a lot of synergy with the project’s purpose of increasingly becoming the city’s shopping mall.
The exhibition remains open to the public until May 19, 2024, providing visitors with the opportunity to explore the adventures of Tutankhamun’s time. The goal is to further increase the number of tickets sold and welcome groups to visit. Tickets are available to purchase from Ticketmaster and are subject to availability. Prices start at R$45.00 (half price) per person, with special discounts for groups.
With its innovative and technologically advanced approach, the “Tutankhamun, an immersive experience” exhibition is redefining the way people interact with history and culture, setting a new standard for cultural experiences in Brazil.
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Tutankhamun, an immersive experience
Date: May 19, 2024
Opening hours: Tuesday to Sunday from 10am to 9pm
Location: 4th Floor Shopping Cidade São Paulo | Av. Paulista, 1230, Bela Vista – São Paulo (SP)
Tickets: Buy your ticket at official event website
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