Partnership includes content and media strategy signed by VML
C&A and Pinterest have teamed up to launch a campaign that puts the main fashion searches on the app into digital OOH pieces, with the aim of connecting the brand more with the public.
The partnership presents fashion insights in outdoor media points close to the brand’s stores in Rio de Janeiro and São Paulo and has a content and media strategy signed by VML.
“This partnership allows us to amplify trends posted on Pinterest and inspire people by offering relevant fashion information in strategic places. Our proposal was to look at the media in an innovative way, uniting an originally offline medium, OOH, with another essentially digital one, social network, in this case, Pinterest”, said Mariana Moraes, Marketing Director at C&A.
With Pinterest’s range of advertising formats, the fashion retailer will also feature activations on the platform to promote the “C&A jeans” campaign with Static Pins, Video Pins, Carousel Pins, Spotlight Home Feed and Trend Badge templates .
“The partnership with C&A for this campaign is a great opportunity to explore the various innovative ad models that the platform offers for the sales funnel. Furthermore, it is an honor for us at Pinterest to work with such a present and recognized brand for years in the lives of Brazilians. With our insights and Ads tools, users who are looking for inspiration and who have clear purchasing intentions, will be able to find the perfect jeans looks they were looking for”, added Rogério Nicolai, Business Director from Pinterest to Brazil.
