Piece, signed by Fbiz and produced by BR Studios, will feature OOH media and promotion on the brand’s social networks
Jeep announced the launch of a campaign that presents a five-year warranty against models produced in Brazil, such as Renegade, Compass and Commander.
The piece, signed by Fbiz, stars Galvão Bueno and shows the automaker’s cars with the phrase “It’s penta! Jeep is penta!”, in the narrator’s voice.
“When it comes to penta, no voice beats Galvão Bueno’s. Therefore, there is no one better than him to tell you about this super news from Jeep. To amplify this news, we created a campaign that goes beyond words. With an engaging approach, We are ready to bring this message of trust and quality to the hearts and minds of all those who love the Jeep brand”, said Frederico Battaglia, Vice President of Marketing & Communications at Stellantis for South America.
The film produced by BR Studios, with stage direction by Alexandre Vianna. In addition to open and closed TV, the campaign also features OOH media, as well as pieces specially created for Jeep’s official channels.
