In addition to Suba Boost, the agency has three other business units
Suba presented, this Monday (22), its new business vertical. Suba Boost has 25 communities, defined according to the themes with the greatest engagement and virality on social media, including, for example, communities of native Tik Tokers specialized in some of these themes.
These communities are made up of profiles and creators with segmented, qualified and highly engaged audiences. Among the themes that make up these communities are Sports, Beauty, Humor, Entrepreneurship and Gastronomy, which has a combined audience of 250 million followers.
“Influencer communication is a discipline that demands a deep connection with contemporary culture and there is nothing more contemporary than the power of communities and the way they build far-reaching engagement. However, for brands to actually be able to connect with their strategic audiences, it is necessary to combine this power of content going viral with high segmentation and the continuous search for planned results”, explained Fabiana Bruno, founder and CEO of Suba.
In addition to Suba Boost, the agency has other verticals: Suba Communities, Creator Lab and Suba Viral.
(Credit: Photo by Solen Feyissa on Unsplash)
