Signed by David, the campaign will be published in online, printed and social media.
Iguatemi announced the launch of its Mother’s Day campaign which, this year, aims to highlight the singularities of relationships and connections between mothers and children.
Created under the concept “We are what we live”, which guided the company’s communications last year, the campaign signed by David explores motherhood and has a team made up of names like Costanza Pascolato, who opens the series of videos that will be published over the next few days.
In addition to her, the communication will also feature Luiza Ortiz and her mother Lulu Ortiz, Emanuel Ribeiro and Maria Albertina, Camila Yunes Guarita and Beatriz Yunes Guarita, Ana Arantes and Meire Arantes, Maythe Jahn with her son Allan Birman and Carol Celico.
“The campaign translates our communication concept into pieces that show that each mother is unique and lives motherhood differently. After all, the uniqueness lies in the details and they are the ones that reflect our essence very well: care for customers and respect by those who choose our shopping malls every day.” explained Renata Zitune, director of Marketing and Sponsorship at Iguatemi SA
The campaign was produced with styling by Pedro Sales, photography by Lufree and Enrico Beer Boimond as stage director. The pieces will be published in online, printed and social media.
