Bom Ar’s 100% PCR green PET plastic packaging is awarded for sustainable innovation.
The 31st edition of the Award Embanewswhich brings together the best packaging on the market, recognized Good air in the Sustainability category. The brand received the seal for best application of recycled raw materials for the packaging of the Bom Ar Spray de Ambientes line, launched in 2023.
The modern packaging is made of 100% PCR green PET plastic, a resin that contains mechanical properties and quality identical to virgin colorless resin, but with the benefit of not having to use masterbatches to color the bottle. The green color is the result of recycling green PET bottles already on the market.
“We know that the use of green PET bottles in the Brazilian market is extremely common and still with significant volumes, however recycling this type of material to be transformed back into packaging is not usual”, says Bruno Basso, Research & Development manager. Packaging from Reckitt Industrial, manufacturer of the Bom Ar brand.
According to the Abiplast 2022 Profile report, recycled plastics represent 13.2% of the market for main plastic resins consumed in Brazil (2021 index), totaling 1,014 tons, of which 39.8% are PET resins.
In addition to the packaging being made from recycled material and being recyclable, the product has a refillable flexible packaging that provides an 80% reduction in plastic compared to regular packaging and encourages the reuse of this packaging. It also has technology to neutralize bad odors* and is made with 95% natural ingredients. The product is available in two fragrances: lavender & lily of the valley and pink pepper & lemongrass, both developed with plant extracts and free of propellants, acetone and dyes.
“Being aware of the impact that our products can have on the planet is essential to advance towards efficient solutions for consumers and more sustainable solutions for the environment. The new Bom Ar Spray de Ambientes unites these two aspects, providing the feeling of a home that is always fragrant and free from undesirable odors, while at the same time moving towards more responsible forms of consumption”, declares Luiza Zeron, head of Marketing Bom Ar at Reckitt Hygiene Comercial.
*Neutralizes bad odors from bathrooms, kitchens, pets, cigarettes and fried foods.
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