Along with the campaign, the company also presented a commemorative collection for the date
C&A presented its campaign for Mother’s Day 2024, which highlights the message that “all mothers are at C&A”, in addition to highlighting the importance of these women in the lives of their children.
This year, the communication includes the participation of models such as Carol Ribeiro, Ana Claudia Michels, Luciana Curtis, Emanuela de Paula, Rita Carreira and Raica Oliveira alongside their children and mothers.
“The ‘A Cara da Minha Mãe’ campaign is a reflection of C&A’s commitment to celebrating the diversity and strength of Brazilian mothers. We are dedicated to providing a meaningful experience, where all mothers feel valued and represented”, said Mariana Moraes, marketing director at C&A.
Along with the campaign, the company also presented a commemorative collection for the date, consisting of pieces such as tailoring, knitwear and midi skirts.
