Pieces, signed by Ogilvy Brasil, have the motto “Need it, It’s in Magalu”
Magalu announced the launch of a brand campaign focusing on six of the company’s strategic categories, namely tools, automotive, beauty, supplements, games and garden.
The pieces, signed by Ogilvy Brasil, have the motto “Precisou, Tem no Magalu” and are made up of six videos that present plots with stories from people’s daily lives that address Magalu’s needs and product categories.
With the intervention of friends or people around the protagonist singing “you need to call Lu, it’s in Magalu”, the scripts highlight the variety of products with a focus on the marketplace.
“The campaign focuses on highlighting the customer as a central part of the shopping experience at Magalu. The company already used the motto ‘Tem no Magalu’ and now it has brought people’s real needs into focus. So, Necessitado, Tem no Magalu”, said Silvia Machado, CMO of Magazine Luiza.
Communication comprises different media formats, which will be distributed through digital media, social networks and with influencers. The six films will be released in parts, aiming to bring the campaign concept closer to different types of audiences.
“Sometimes we have needs that we don’t even know about, but the important thing is to discover that at Magalu you will find it, and that is exactly what the six films in the six new categories at Magalu narrate. You needed, call Lu, Tem no Magalu, in addition to being a brand positioning that shows how comprehensive and diverse Magalu is, becomes a hit, entering the routine like a jingle into the consumer’s life”, added Cristian Santoro, executive creative director of the Magalu nucleus at Ogilvy Brasil.
