Piece, signed by Lew’Lara\TBWA, was created under the concept “At BB, everyone has a profile to invest”
Banco do Brasil launched a campaign to democratize conversations around investments.
In the piece, written by Lew’Lara\TBWA, the bank invites the public to take care of investments with experts, under the concept “At BB, everyone has the profile to invest”, and presents the facilities of the company’s investment services.
“The new campaign addresses, in a light, fun and colorful way, that when it comes to investment, everyone has a profile, but BB has options for all of them. At Banco do Brasil, investing is, yes, for everyone” , explains Paula Sayão, BB’s marketing and communications director.
In addition to the 30″ video and 15″ variations, the campaign also includes outdoor media, radio and digital media.
“In a good-humored way, we used a term from the investment universe to show that everyone can invest with BB. The campaign features profiles that represent people from different regions of the country”, added Guilherme Branco, associate creative director at Lew ‘Lara\TBWA.
