The partnership between Botafogo e Centerthe world’s number 1 multivitamin supplement and brand of the global health company Haleon, has been renewed until December 2024. The brand continues on the sleeves of Glorioso’s men’s and women’s professional football shirts.
Started in December 2020, the union between the institutions was marked by social responsibility actions. Among them, the awareness campaigns on Covid-19 prevention methods and the great success of the ‘Manto da Desigualdade’, which transformed the stripes on Botafogo’s shirt into graphics, highlight the inequality that affects health and well-being. of the black population in Brazil.
“The joint work of Botafogo and Centrum transcends a commercial partnership by promoting innovative social responsibility campaigns, which convey the values and purposes of both institutions”, declares Paula Young, head of Activations and International Relations at Botafogo.
Recently, during the month of March, the club and the brand promoted special actions in celebration of Women’s Day. Following the guidelines of inclusion and equity preached by both parties, Centrum announced the entry into another great front for Glorioso by signing permanent sponsorship of the Club’s women’s football team.
Furthermore, the company gave up its space on the shirt for the game against Sampaio Corrêa (17/03) to promote the ‘Hora Delas’ project, an Alvinegro initiative for more inclusion and gender equality in sport.
“Since the beginning of this partnership, we have embraced an innovative sponsorship model that is not limited to exposing our brand. Football is the greatest national passion and, therefore, a strategic amplifier for our campaigns focused on defending the health and well-being of Brazilians, praising Haleon’s purpose of delivering the best health with humanity every day”, says Flávia Mello, marketing lead Oral Health and Vitamins at Haleon.
In addition to being displayed on the game shirts of the Botafogo men’s and women’s teams, Centrum will also be present on the training and travel uniforms, on the club bus, backdrops, advertising boards, on the big screen and on social media.
“Our presence in Botafogo allows us to expand the reach of our communication by impacting consumers in all regions of the country, generating a spectacular return in visibility and engagement for our brand”, analyzes Rafael Jones, director of Latin America Media at Haleon.
Centrum’s sponsorship model for Botafogo was designed, developed and coordinated by the Owly agency.
“Our objective is to promote a creative and human sponsorship model, which transmits to society the purposes and values of the Centrum brand through unprecedented actions that reinforce the importance of adopting healthier habits”, concludes Ricardo Levy, president and founder of sports marketing agency.
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