A commemorative event was held on the 16th, at the headquarters of Pernod Ricard, in São Paulo
The Brazilian Association of Advertisers (ABA) brought the market together to celebrate its 65 years of history in the communications industry. The commemorative event took place on the 16th, at the Pernod Ricard headquarters, in São Paulo. The celebration was attended by friends, partners, leaders and professionals from agencies, vehicles, advertisers and market entities. On the occasion, the entity also promoted the inauguration of Management 2024-2026, presentation of the ‘ABA 65 years’ campaign, the annual meeting of ABA National Committees and Working Groups, and the launch of the book “Marketing & Communication to Inspire and Transform ”. The Brazilian marketing party was hosted by Nelcina Tropardi, president of the entity, Sandra Martinelli, CEO, and Sergio Pompilio, president of the ABA Superior Council.
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