Campaign signed by Bakery is available on digital platforms, Connected TV and on digital POS screens
Toddynho is betting on a campaign to reinforce the differences of “Levinho”, a product that has 45% less total fat, 30% less added sugar and calories, compared to the traditional version.
In the “O Toddynho da ciixinha azul” campaign, signed by Bakery, the brand presents a jingle and several pieces for the brand’s social networks, always reinforcing the functional attributes of the product.
“We really believe in Levinho’s potential and, therefore, we decided to invest in a campaign in which he was the protagonist. We want consumers to be clear about his functional attributes, to experiment and to have another tasty and nutritious option for their children”, said Thais Nascimento, Toddynho’s marketing manager.
Communication will be available on digital platforms (Meta, TikTok, Youtube), Connected TV and on digital POS screens. To compose the strategy, the brand will also rely on digital influencers to highlight the characteristics of Toddynho® Levinho on social media.
