“Gerações”, made for Volkswagen Brasil, was chosen in a vote this Wednesday (24), during an event in SP
“Gerações”, developed by AlmapBBDO, was chosen as The Best Commercial in Brazil of 2023, a traditional SBT award that was held this Wednesday (24), in a restaurant in São Paulo.
The piece, produced by Raw Audio, featured Maria Rita and Elis Regina singing, for the first time, “Como Nosso Pais” to celebrate the automaker’s 70th anniversary.
The film begins with Maria Rita driving the ID.Buzz, which is the 100% electric version of the Kombi and, on the same road, her mother, Elis Regina, continues driving the classic Kombi.
Released at the end of last month, the shortlist was led by Africa Creative, with seven films, followed by AlmapBBDO, with six. Itaú, O Boticário and Telefônica SA led among advertisers.
In 2022, #MaternidadeSemJulgamentos, from AlmapBBDO was chosen as The Best Commercial in Brazil 2022. Launched for Mother’s Day 2021, #MaternidadeSemJulgamentos aims to create a space for listening and create conversations about the weight of constant and irrational demands from society. The soundtrack is by Raw Audio.
