The brand aims to reinforce its presence in the world of football
Rexona announced that it will be the sponsor of the 2024 Conmebol Copa América USA.
With the agreement, the brand aims to reinforce its presence in the world of football and deepen its emotional connection with consumers.
“In this Copa América, we will not only witness new and powerful moments of overcoming on the field, but also celebrate the power of the fans in boosting Brazil in the tournament! This is where Rexona comes in: we will encourage the fans to bring confidence to the players”, explained Poliana Sousa, Personal Care Leader at Unilever Brazil.
As part of this initiative, Rexona will connect with Brazilian fans inside and outside the stadiums through a robust campaign involving influencers, promotions and unique consumer experiences.
