After a competition process, Garage wins the Becel Brazil and becomes responsible for the full-service delivery of the brand, including the areas of strategy, creation, media, influence, trade, content and social.
According to Marcio Morgade, CCO at Garage, Becel is a brand recognized for the health benefits of its products, but many consumers believe that butter is better than margarine.
“We have everything we need to reverse this paradigm and gain more space in the market and in the hearts of customers, with creativity, innovation and courage, combined with data, channel and audience intelligence”, says Morgade.
Tatiana Miana, Marketing Director at Becel, emphasizes the brand’s commitment to offering products that not only meet consumer expectations, but also inspire healthier and more sustainable choices.
“We have several new features and we trust that Garage will help us communicate them in a creative and innovative way to the market”, said Tatiana.
Becel, with over 40 years in Brazil, is widely recommended by health professionals, featuring 50% less fat than other options, being 100% plant-based and free of trans fats. Its Pro Activ version contains phytosterols, which directly contribute to reducing the absorption of bad cholesterol, LDL. In 2023, the brand launched its Plant Based Butter, imported from Canada, full of flavor and with superior performance compared to animal-based butter.
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