Brands strengthen Brazilian representation at the Paris 2024 Olympic Games

Os Paris 2024 Olympic Games are arriving and the news arrives with it, from transmission, sponsors and even technology. This year, the Olympics will be held in Paris, from July 26th to August 11th. The opening ceremony will be on July 26th and will feature 19 days of competition in various sports.

And the first achievement of the Paris 2024 Olympic Games can now be considered accomplished. The Olympics will have the highest female participation in 100 years. In addition to the increase in competitors, the edition also has gender equality in the quotas for vacancies. According to the International Olympic Committee (IOC), the female group will represent 50% of the participating athletes, the highest figure since the event started to feature women.

Regarding broadcasting and sponsorships, we can already declare success. A Globo exclusive holder of the rights to the Olympic Games, announced some sponsors for coverage, such as: Ambev, Nivea, Piracanjuba and Claro, on open TV; and XP Investimentos, KTO and Netshoes on closed TV (Sportv, Globoplay, VIU).

A CazéTV it will also be one of the official broadcasters of the Games. The channel streamerproduced by LiveMode, will broadcast 500 hours live of the event. The broadcast agreement was negotiated and closed directly with the IOC. Coverage will be provided from both Brazil and Paris.

Brands at the Olympics and support for Team Brazil

Brands are going full steam ahead with their sponsorships. Even at the beginning of 2024, the expectation was that the 2024 Olympics would have a record number of sponsors. In the case of Brazil, one of the reasons is the large team of influential athletes, in addition to the large commercial delivery, new modalities and visibility.

Check out some of the brands that are supporting the Olympic Games and their launches for the competition, especially those that support the Brazilian delegation.

Havaianas

Sponsored by the Brazilian Olympic Committee, the iconic flip-flops will be used by the delegation that will represent the country. The action reinforces the brand’s commitment to celebrating Brazil and Brazilianness around the world, in a moment of great celebration through sport, placing an icon that was born in Brazil and conquered the world on the feet of thousands of people.

The model chosen for the occasion was the classic Havaianas model with the Brazilian flag, in the colors of our beloved flag in three versions: white sole with white straps, blue sole with white straps and yellow sole with green straps; giving that very Brazilian face that can be recognized from afar.

: The athletes will parade at the opening ceremony with green and yellow on their chests and Havaianas on their feet (Photo: Disclosure/Havaianas))

adidas

A adidas launched the uniforms e one of your biggest collectionses of multi-sport shoesof for athletes e sponsored committees. Of the eclassic sports, such as running, to new additionses, such as ‘breaking’, the collection of shoes was designed for athletes of 41 different modalities, resulting em a release of 49 models of footwear, with more of 20 ofThey will be used by athletes competing this season. Already for os uniformsthe brand with the three stripes brings 86% of the pieces of clothing created based on the principles of ofuniversal sign that ensure they serve athletes with e which ofefficiencies.

EAlthough each country sponsored by adidas count on one ofsign eexclusivity that resonates with colors of its flag, the uniforms e sneakers will include eemblems inspired by fire, a set of eunifying stamps that symbolize the passion for esports shared by all athletes.

The products in the footwear line were designed specifically for the respective sports (Photo: Disclosure/ adidas)

Riachuelo

A Riachuelosponsor do ComOlympic itê do Brazil e brand of official fashion do Tto do Brazilreinforces its trajectory of encouragement to esport when producing os uniforms of trip e of the ceremony of opening, which will be used by all os athletes Brazilclassified eiros for os Olympic Games of Paris.

The brand next to COB e ofmore partners, celebrated the countdown em one evento eexclusive event that took place in Morro da Urca, in Rio of January. On that occasion, Riachuelo took advantage for comshare, em first hand, the process of sustainable manufacturing e artisanal dos uniforms that went ofinvolved em Natal e in the semiarid do big River do Norte.

Besides the it presentstion on stage, the brand brought its essência fashion em one ofsfile starring Olympic athletes for honor the work of all as women who helped in this process. Ewere present at ofOlympic legation of swimming, in addition of Lara Brito e Sheila Castro.

Achievements by e for Brazileiros, os uniforms exploram a fauna e a flora do country, e illustrate the strength of biodiversity Brazilthreshing floor. The card of T-shirt colors allude to the flag do Brazil, com as shades of green Blue e yellow gifts em big part of the pieceas. The modeling was designed eespecially for provide elegance, betting em fine cuts eat the same time, modern, which values os strokeos dos athletes.

: The embroidery, done entirely by hand, reflects the country’s craftsmanship and quality (Photo: Disclosure/ Riachuelo)

PUMA

PUMA has unveiled 17 new federation uniforms that will be worn by athletes at the Paris 2024 Olympic Games. The reveal is part of a historic year in sport for the brand, and also in conjunction with the launch of the global ‘FOREVERCARFASTER’ campaign, See The Game Like We Do’.

In addition to Brazil, the 17 uniforms include delegations from Bahamas, Barbados, Botswana, British Virgin Islands, Cuba, Grenada, Jamaica, New Zealand, Norway, Portugal, Qatar, Saint Lucia, Sweden, Switzerland, Trinidad and Tobago and Ukraine. After the Paris 2024 games, the brand will welcome Australia and South Africa, adding some of the world’s fastest athletes to its portfolio.

With roots in elite performance, the new uniforms are designed to evoke speed, with strategically placed cut lines to accentuate the athletes’ physique. They also feature thermoregulation technology that optimizes body temperature, allowing maximum performance. The complete line caters to various body types and will be offered to athletes in speed, distance, jumping and throwing events.

: Some of the uniforms presented (Photo: Disclosure/PUMA)

Azul

The COB and the Azul closed a sponsorship agreement, and the company becomes the official airline of Team Brazil for the Paris 2024 Olympic Games. The objective of the partnership is for Azul to help promote the Olympic Games to reinforce the company’s connection with Brazil and Brazilians, valuing achievements and dreams. The contract includes actions that will seek to inspire, motivate and mobilize customers and also the company’s own employees.

One of the activations will make customers on Viracopos-Orly flights enjoy the Olympic Games in a different way. From June to August, Azul will resume its partnership with chef Claude Troisgros, who will create the lunch and dinner menu for Business and Economy Class passengers. The promise is that the menu will highlight Brazilian ingredients, prepared using classic French culinary techniques.

The announcement was made at a press conference and brought together athletes such as Alison dos Santos, Letícia Oro and Gustavo Bala Loka (Photo: Disclosure/COB)

PACKAGE

PACCO, a pioneering brand specializing in thermal products, is COB’s new partner. The company will provide hydration bottles during the Paris 2024 Olympic Games.

In addition to offering thermal bottles and products for various occasions, the brand stands out for its commitment to sustainability, maintaining a production chain that respects the environment.