Under the concept ‘Made of the Future’, the Itaú Unibanco launches the project ‘Um Encontro Feito de Futuro’, an entertainment initiative created by GALLERY×ag, which reinforces the commitment to creating dialogues and bridges between generations, especially through personalities who represent the positioning of the financial institution.
To mark this debut, the bank brought together two sporting giants: Ronaldo and Alcaraz, true phenomena from different eras, recognized for their exceptional talent and relentless determination that took them to the top of their disciplines, leaving and building an important legacy for the world of football. sport.
In this epic meeting, the athletes exchanged life experiences, shared their journeys and revealed their visions for the future. An unprecedented moment marked by mutual admiration and frank dialogue between these two sporting legends.
Check out the full content of ‘A Meeting Made in the Future’.
DATASHEET
Title: A Meeting Made in the Future
Client: Itaú Unibanco
Product: Institutional
Campaign: Miami Open
Agency: GALLERIAPoder
CCO: Rafael Urenha
Executive Creative Director: Phil Daijó and Rodrigo Marangoni
Creative Direction: Caio Milanesi
ACDs: Gabriel Braga and João Freire
Creation: João Capusso and Caio Oliveira
Service: Ana Coutinho, Denise Vieira, Luis Velloso, Nathalia Chaves and Gabriela Oyas
Client approval: Eduardo Tracanella, Thaiza Akemi, Leonardo Juhasz and Camile Linguori
Media: Paulo Ilha, Sofia Raucci, Eric Zanelli, Ana Carvalho, Rafael Aguirra and Gabriel Codina
Strategy: Juliana Romano, Nathalia Imamura and Gabriella Unger
Community Management: Malena Stefano
PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil
Influence: Karen Bartels and Thiago Almeida
Data and Technology: Marcelo Azevedo, Patricia Garcia and Yuri Rebello
Integrated Production: Ducha Lopes, Fábio Truci, Nauê Moretti, Matheus Thiago and Victória Santos.
Image Producer: Frame
Directed by: Daniel Levenhagem
Executive Producer: Nauê Moretti and Maria Reser
Service: Nauê Moretti and Mari Marcão
Local producer: Fani Amarante and Átila Piologo
Director of photography: Daniel Levenhagem
1st Camera Assistant: Breno Burnett
2nd Camera Assistant: Julio Tonin
Still Photography: Eduardo “Orelha”
Editor: Daniel Levenhagem and Guilherme Cerillo
Color: Vitor Barbosa
Motion Designer: Italo Bustamante
Som Producer: Evil Twin Music
Creative Direction and Music Production: Peter Sauces, Andre Faria and Murilo Faria
Musical Production: Marcio Biaso and Peter Sauces
Service/Coordination: Juliana Tangary, Thais Becker, Manoella Coelho da Fonseca and Letícia Brito
Mixing and Finishing: Rafael Vieira, Gustavo Boselli, Andre d’Ávila and Paulo Ribeiro
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