Action, developed by Leo Burnett, is part of the Destrave the Game campaign
Trident, in partnership with Free Fire and Alok, announced the launch of a jacket inspired by the DJ’s skin in the game.
The action, developed by Leo Burnett, which is part of the Destrave o Game campaign, made two options available to consumers.
“We are very excited about this new development of the campaign, because since the beginning, we have highlighted that Trident has opened a portal between the real world and that of Free Fire. So, nothing better than making an item of our skin available to fans of the brand and of the game. And to communicate this promotion, in addition to Alok, we chose big names such as: Nobru, Rajah, Ale Maze, Guras, Level Up, and Malu Borges”, says Isabela Zyad, Senior Marketing Manager for Candy and Gummies at Mondelēz. Brazil.
The first is a promotion that will draw 50 jackets to the general public and, anyone who wants to participate, needs to access the campaign website, fill in the details and enter the code available on the promotional packaging of Trident 14 units in Mint and Intense flavors.
The second will be a challenge proposed by Trident to Free Fire players: the Destrave the Game Championship. On the same website as the draw, the public will be able to sign up to participate in a game of the game with specialized streamers.
“More than a jacket made in partnership with Free Fire and Alok, this Trident action is proof that we have literally opened the portal between the virtual and real world. Now, fans who are drawn will be able to use the same skin as game, on the streets!”, highlighted Vinícius Stanzione CCO of Leo Burnett.
