The Caribbean island of Puerto Rico exudes the warm sensation of the sunset. In partnership with the country’s tourist board, Discover Puerto Rico, the Pantonethe great color company, created an exclusive tone that pays homage to this landscape: the Puerto Rico Sunshine.
According to Laurie Pressman, the color is intended to pay homage to the “warm, welcoming spirit and joyful disposition of this splendorous natural paradise.” The campaign will also give away an all-expenses-paid trip to the Caribbean paradise.
The creation of the color was carried out in partnership with Hector J. Jimenez, PhD from Puerto Rico who studied the radiation of the Sun on the island for years. One of the purposes of the collaboration is to promote the country’s natural beauties and attract tourists. The photos show a worked design that matches the orange tone.
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