“Did you want to? Give a Hut!”, is the new action bet by Pizza Hut, one of the largest pizzeria chains in the world. The campaign, starring the new Pizza Hut ambassador, actor, presenter and comedian Paulo Vieira, is the first action of the DPZ&T agency.
According to Rodrigo Munaretto, Pizza Hut’s marketing director:
“This new concept and brand positioning comes to reaffirm the main characteristics of Pizza Hut, with indulgence being one of the main attributes presented in the film, in addition to reinforcing the brand’s application and promoting the promotion of 12-slice pizzas from R$49, 90. The campaign is also in line with the global signature Now That’s Deliverytranslated for the local market as Delivery Much More. We are at a very important moment, of strong expansion, of digitalization, always thinking about being closer to our customers on several occasions of their day, and this will also be present in this new campaign”.
Highlight of the current edition of Big Brother Brazil with the painting ‘Big Therapy’, Paulo Vieira proudly celebrated his partnership with Pizza Hut on his Twitter. The actor recalled the importance of representation in publicity and advertisements. Check out the comedian’s celebration on his social network:
Rejane Romano, communication director at DPZ&T, also spoke about Paulo Vieira and the objectives of the action:
“Paulo Vieira has the ability to connect with the public and generate a natural feeling of identification. Our role is to bring the plurality of our Brazil to the communication of major brands, so that consumers feel increasingly represented. And it was a great achievement for Pizza Hut and DPZ&T, who worked together and with great assertiveness to count on the presence of a star who is on the rise and is able to truly dialogue with Brazil”.
In the main film of the campaign, which will be on open TV and on the official Pizza Hut networks from the 18th of February, Paulo Vieira appears in different contexts to prove the advantages that only the brand has, after all it delivers much more with the large pizza with 12 slices, filling and flavor, showing better value for money.
The featured promotion is available on all sales channels of the brand’s participating stores and aggregator partners such as ifood and Rappi. In addition, the film tells in an unusual way the practicality of making the purchase through the website or delivery application Pizza Hut Brasil.
Check out the full Pizza Hut commercial with Paulo Vieira:
According to Benjamin Yung Jr, CEO of DPZ&T:
“We fill our mouths to talk about Pizza Hut! It is a partnership that makes us very proud and there was an alignment of purposes between the brand and DPZ&T. DAR UM HUT it means deliver much moreand that’s exactly what we want to continue doing for this partner who trusted us so much in his repositioning”.
In the digital environment, the campaign will be on Instagram, TikTok and YouTube. The brand also invited influencers to the action who will produce exclusive content on their profiles – following the “Deu Vontade? Give it a Hut!”, they record with their juicy, fluffy and stuffed pizzas.
The post Pizza Hut presents a new campaign with Paulo Vieira appeared first on ADNEWS.
