Signed by Suno Paim, the piece is promoted on TV and on the brand’s social media
Renner announced the launch of its campaign for Mother’s Day this year. For the date, the brand wants to encourage motherhood as possible, with less self-demand, and invites people to form a more active support network, recognizing the challenges of motherhood and welcoming mothers
Using the motto #MãeContaComigo, the piece signed by Suno Paim shows that a mother’s journey does not fit into 24 hours. The narrative tells the story of a girl who, when counting her mother’s routine tasks, recognizes how much she goes out of her way to make everything happen.
“Mother’s Day is a special and sensitive date for all of us, as it touches emotions a lot. This year, we chose to look at a challenge that is part of mothers’ lives, which is maternal overload. We want to show, in a welcoming way, , that day-to-day exhaustion should not be exacerbated by self-demand and that a more participatory support network is essential on this journey”, said Renata Altenfelder, Ecosystem Marketing Director at Lojas Renner.
The campaign debuted last Friday (25), during the Jornal Nacional break, on Rede Globo, and continues to air on open TV channels and on Lojas Renner’s YouTube.
On social media, the brand will encourage reflections and dialogues about motherhood, inviting women to share how each one deals with their daily lives. To deepen this conversation and encourage the formation of a support network, Renner activated its entire fixed squad of creators and a special team with names like Bia Ben (@iambiaben), Eliezer (@Eliezer) and Thai de Melo Bufrem(@thaidemelobufrem ). In total, there will be around 30 influencers exchanging experiences and creating a welcoming dialogue on the topic.
