Recently, Heinz launched ‘Barbiecue’, in partnership with Mattel. And together, he resumed a movement to attract the attention of Unicode, the organization responsible for creating emojis. In an attempt to pressure the company to include the long-awaited ketchup emoji in its upcoming launches, Heinz deployed mini billboards near the headquarters of the company responsible for creating the emojis in Los Angeles, United States.
While the creation of the emoji doesn’t happen, to ease the annual frustration and thinking about people’s love for collectibles and ketchup, Heinz, the world’s number 1 ketchup brand, launched a special edition of the miniature condiment in the shape of the iconic bottle, not made for consumption. The item is limited, not sold, and is part of Heinz’s campaign to attract the attention of the company responsible for creating the emojis.
Using a real emoji, the brand called on singer Luccas Carlos and several influencers and lovers of the condiment to share the product’s thumbnail as a way of claiming the desire for the ketchup emoji, accompanied by the hashtag #Where’sMyKetchupEmoji.
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From stationery collections to virtual animals, such as the tamagotchi, the 90s were marked by several iconic trends that remain in the memories and closets of generations. Bringing nostalgia for the time, the miniatures refer to people who, far from technology, entertained themselves in other ways. And who never wanted to have another item to collect, right?
Of the most varied types, miniatures have always been attractive, even more so when they are products loved by the public. Having a soda bottle in mini format was a desire of children and adults to carry their fascination with the brand in their bags and keys, or even display it on their shelves. In addition to the drink, other items that were successful at the time were the famous themed tazos within the snacks and the mini players from the 98 World Cup.
Even today, miniature collectors gather at events, which promote interaction between admirers and allow the exchange of items, in different regions of the country.
The total engagement rate for the Heinz campaign was 5.50%. So, will the movement work?
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