Activation took place on a commercial flight between São Paulo and Rio de Janeiro and was created to present the brand’s new product
Activia promoted an action on a commercial flight that departed from Congonhas Airport to Santos Dummont, in Rio de Janeiro, alongside the brand ambassador, Cauã Reymond.
During the flight, the actor took on the role of flight attendant and distributed the new Activia Fermented Milk to those on board the plane.
“This strategic approach not only encourages immediate tasting, which can be a consumer’s initial contact with our brand, but also increases the likelihood of passengers sharing the positive experience they had on the flight and with the product with others – a key factor when This is an innovation”, stated Marcelo Bronze, Marketing Director at Activia.
To start the action, the actor gave an introductory speech, highlighting the benefits of the new fermented milk. Then, all passengers received the product.
With the acceptance and positive participation of travelers in the action, Activia will continue to invest in experiences for its consumers and seek opportunities to expand the benefit messages of its portfolio.
