Brand presented the drink at an event that took place last Saturday (27)
Ambev announced the launch of the Brutal Fruit Spritzer, the first spritzer in the brand’s portfolio, in Brazil as the main bet of the year in Beyond Beer, a division focused on brands beyond beer, such as ready-to-drink drinks.
The launch took place at an event promoted by the brand last Saturday (27) and which was attended by influencers and market executives.
The drink originates from South Africa and has been expanding its presence globally, with emphasis on the African, Chinese, British and, now, Brazilian markets.
“Beyond Beer is an avenue of growth for the business, as it represents increasingly more incremental revenue, which comes from the diversification of our portfolio. For the consumer, the division is a showcase of experiences, as it identifies desires and innovates with agility, whether creating recipes, whether by bringing in brands from abroad that are conquering other markets. With the arrival of Brutal Fruit, we want to take another step and develop the category in Brazil”, said Annelise Alves, brand director at Ambev.
From April onwards, the public in São Paulo, Rio de Janeiro and Goiânia will be able to enjoy the drink.
