Henry Mandelbaum (ex-VML) and Bibiana Oliveira (ex-BETC Havas) are the new additions
Cheil Brasil announced the arrival of two new leaders for its creation and production teams. The movement, led by CCO Felipe Andrade, aims to enhance the union between areas and integrate their capabilities, which include disciplines such as content, influence and project execution.
A graduate of VML, Henry Mandelbaum takes on the role of creative director, expanding the team formed by also directors Marcelo Fiuza and Eto Bastos. Accumulating experience with agencies such as Leo Burnett Tailor Made, Havas, Archer Toy (Mexico), Fuel (Portugal), as well as fintech PicPay, the executive has recognition at some of the world’s main festivals, such as Cannes Lions, Eurobest and MAD. Stars.
In the production area, Bibiana Oliveira arrives to serve as head of RTV and artbuyer. Having worked in the same department in operations with WMcCann, Burti, FCB Brasil and BETC Havas, the professional will support the creative execution of projects ranging from media campaigns for Cheil clients to special projects.
