Mariana Bueno started as a trainee and will now lead marketing for major brands such as Naldecon, Luftal and Olla
Mariana Bueno took on the role of Health marketing director at Reckitt Comercial, a division of the Reckitt Group. With more than 12 years at the Reckitt Group, Bueno brings with him solid experience and familiarity with the company’s values.
The executive joined the Reckitt Group as a commercial and marketing trainee in 2011, when she accumulated experience in the areas of sales, trade marketing and marketing, demonstrating her leadership capacity and strategic vision.
In her history with the Vanish brand, Mariana has participated in significant projects, such as the reformulation of Vanish powder and the development of refillable Vanish powder, as well as campaigns with celebrities.
Since 2019, she has been part of the Health unit at Reckitt Comercial, as Head of MIP (Prescription-Free Medicines) and, later, Global Director of the same brands.
Now, Mariana Bueno will lead the Health marketing team, which includes a total of ten brands in the portfolio: intimate well-being with Olla and Jontex, medicines such as Naldecon, Strepsils, Nuromol and the Luftal family, in addition to Veet and Dermodex Prevent cosmetics .
