The platform founded by Mark Zuckeberg said that in addition to in-stream and star ads, it is also working on direct monetization options for Facebook Reels, with ad revenue sharing and fan support.
Starting this Tuesday (22), the Reels tool, original to Instagram, will also be available on Facebook in more than 150 countries, including Brazil. According to Meta’s announcement, the initiative aims to facilitate the monetization of content creators and help them reach new audiences. The company is also expanding testing of overlay ads, starting with banner and sticker ads.
“Videos currently make up nearly half of the time people spend on Facebook, and Reels are our fastest growing content format on Facebook and Instagram. We are focused on making Reels the best way for creators to be discovered, connect with audiences and earn money,” the company said in a statement.
The movement of the brand is a way to face the growth of video platforms like TikTok, an app that has more than 1 billion active users and that is expected to reach 1.5 billion, according to Data.ai (formerly App Annie ), specialized in the application market. The ByteDance platform has Brazil as the third largest market.
Ad expansion
The platform founded by Mark Zuckeberg said that in addition to in-stream and star ads, it is also working on direct monetization options for Facebook Reels, with ad revenue sharing and fan support. It is also expanding the Facebook Reels overlay ad testing to all content creators in the United States, Canada and Mexico, a solution that should arrive in other countries over the next few weeks.
“We’re starting with two formats: banner ads, semi-transparent overlays at the bottom of a Reels Facebook video, and sticker ads: a static display ad that a creator can place anywhere on their Reels. These non-stop ads allow creators to earn a share of the revenue generated,” he said.
In the statement, Meta also announced some solutions to prevent companies’ ads from falling into the wrong places, ensuring greater control and security for brands. Initiatives include publisher and block lists, Inventory filters, and results delivery reports.
Promise
The company revealed that since October of last year it has been testing full-screen and immersive ads. The rollout of these features should happen over the next few months.
