Agency should integrate with Droga5 São Paulo, part of Accenture Song
Accenture announced this Thursday (2) the purchase of Soko, which will become part of Droga5. According to the agency, with the acquisition, the objective will be to expand influence in the Brazilian market, in addition to strengthening creative capabilities.
Founded in 2015, Soko is one of the main players, having won some of the most important creativity awards. In the last edition of Cannes Lions, for example, Soko won five Bronzes.
Soko’s team of more than 300 employees will join Droga5 São Paulo, which opened its doors in 2022.
Droga5 was founded in 2006 by David Droga and is headquartered in New York, with offices in London, Dublin, Tokyo and São Paulo. With the acquisition of Soko, Droga5 aims to accelerate its mission to deliver creativity rooted in strategy and purpose, as well as being obsessed with humanity and experiences that deeply connect with people and add value to their lives.
