The brand will also feature OOH activations, always on campaigns, films on open TV, among others
Benegrip presents a new campaign about how flu symptoms “trap” and prevent people from being with those who matter most.
The film, produced in partnership with FCB/SIX, portrays how flu symptoms, such as runny nose, fatigue, fever and malaise, can prevent people from having fun. The beginning shows a restless dog, wanting to go for a walk – while his caretaker is unable to leave.
In an instant, the ceiling lamp transforms into the two Benegrip tablets, exalting the potency of the pills and reminding us that the brand is there to resolve symptoms and keep everyone close to what matters. The film ends with the two taking a walk, free from the couch and their symptoms.
The brand will also feature OOH activations, events throughout the year, always on campaigns, films on open TV, social networks and a team of digital influencers.
