Founded in 2020, OUT OF OFFICE is a branding and digital positioning agency that stands out for its unique and innovative approach when using social listening, cultural insights and constant alignment with society’s current needs and values in its creative process. Known as the Zeitgeist agency, the company conquered its space through interested, curious and constructive advertising approaches, always looking for angles that challenge the audience to reflect, debate and build a more robust repertoire of knowledge.
As part of its continuous evolution process, the agency, founded by Beatriz Borges, Catharina Dieterich
and Thales Ferreira, announces the acquisition of the audiovisual design and production studio Callaloo Studio. When being
incorporated into the OUT OF OFFICE operation, the company, which until then was part of its partner curation,
becomes an internal creative pillar, with a unique approach to digital media content.
“In times of transformation, we need corresponding actions. One of the steps we have taken in this direction is the acquisition of the audiovisual design and production company, Callaloo Studio, our long-time partner. Together, we will achieve the desire to guarantee integrated and cohesive communication in its entirety, offering ‘start to end’ solutions. From now on, Callaloo Studio no longer exists as an individual cell and becomes part of the OUT OF OFFICE ecosystem. She will be a key piece for 360° narratives with the quality and excellence that our agency and our clients always seek”, comments Catharina Dieterich, founding partner and executive director of OUT OF OFFICE.
The objective of integration is to offer end-to-end solutions, where there is true creative synergy from
the process from conception to execution, a balance between creativity and strategy that culminates in projects with real added value. The new step allows OUT OF OFFICE to become an integrated communications agency, capable of solving its clients’ needs effectively and coherently. In addition to absorbing media expertise and strengthening its audiovisual production capacity, the company now offers a new range of services within its creative core, including graphic design, 3D, art direction and motion. In this new scenario, Robson Dalazen, founder of Callaloo, becomes the agency’s new partner and creative director.
“With Brazil leading the global growth of the Creator’s Economy, of which advertising players are also part of the ecosystem, the acquisition of Callaloo is a transformative step for OOO, which now becomes one of the leading agencies in content production in the country. By embracing technologies like 3D, artificial intelligence, augmented reality and CGI, we can help brands deliver personalized experiences and unlock new opportunities for growth and differentiation in a highly competitive and constantly evolving digital landscape. More than following market trends, we believe that the use of these tools needs to be done strategically and, above all, prioritizing human vision and creativity. Delivering value and relevance will always be more important than the technology we choose for this objective. An attentive look at the Zeitgeist, the spirit of the time, nature and the behavior of society continues to be our guiding principle to enchant audiences”, comments Robson Dalazen, founder of the Callaloo studio and new partner at OUT OF OFFICE.
Market data corroborates the importance of investing in expertise and innovation in the production of digital content: according to a study developed by Hotmart in partnership with FGV, the Creator’s Economy market is growing at an accelerated pace, between 10 and 20% per year worldwide . It is expected to double in size by 2027, reaching US$480 billion, according to Goldman Sachs. With a population with broad digital access, Brazil is seen as one of the leaders in this growth. In 2023 alone, around 80% of Brazilians purchased online. The strong receptivity and rapid application of digital solutions make the country fertile ground for advertising agencies that aim to be at the forefront, applying emerging trends and cutting-edge technologies to reframe the way brands interact with consumers.
Among Callaloo Studio’s clients, which are now part of the OUT OF OFFICE portfolio, are major national brands such as Arezzo, NK Store, Melissa and Renner, as well as important names in the international fashion market such as Vogue, Glamour, Farfetch and Karl Lagerfeld . The acquisition not only increases the range of in-house services offered by the agency, but also opens doors to new business. Still in 2024, OUT OF OFFICE expects a 160% increase in revenue compared to 2023, with the acquisition being one of the foundations for the company’s growth. To meet the high demand, the creative agency also proposes to triple the number of employees dedicated to its creative sector.
With executives and employees currently living between São Paulo, Rio de Janeiro, Los Angeles and New York,
OUT OF OFFICE now has Robson Dalazen based in Lisbon, Portugal. The geographic distribution
of its leaders and employees reinforces the company’s commitment to being a 100% remote multidisciplinary hub, which challenges itself daily to be in constant connection with the movements of the world, physical and virtual, so that the nuances of culture can inspire your curiosity, creativity and sensitivity.
More than valuing the importance of providing more flexibility and autonomy, OUT OF OFFICE also brings in its name a reflection on its work methodology, which, in addition to providing well-being and quality of life to its employees, provokes that creative minds need to be in constant contact with life, with experiences, with leisure and the new. In addition to symbolizing the break with the status quo of old and inflexible work models, the choice of name goes beyond the literal meaning and demonstrates how the creative hub connects to the understanding and experience of culture and human behavior.
“Our methodology and work differential is closely related to understanding the nuances of culture and human behavior, and in a broader sense, OUT OF OFFICE also symbolizes a reinterpretation of ‘thinking outside the box’ which, in our view, demands that that we are in contact with the external world, that there is constant exchange between different individuals, experiences, contexts and experiences”, says Beatriz Borges, founding partner and executive director of OUT OF OFFICE.
With the integration, OUT OF OFFICE gets even closer to its objective of delivering strategic strategies to clients
and campaigns, from start to finish, that amplify the cultural relevance of your brands, providing a
authentic connection with your target audience.
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