Why are Latin Americans so good at playing football? The swing, the dribbling, the skill, the charisma and even the way to celebrate a goal are some of the ingredients that make football stars. The ball is many children’s first toy. And it is the regional peculiarities that make Latin football a breeding ground for new idols. It is with this context that the Free marketLatin sponsor of CONMEBOL club competitions, is launching the ‘Feitos de América Latina’ campaign, which seeks to celebrate the passion and pride of Latin American football.
The film, created by GUT São Paulo, captures the essence of football, highlighting how the sport is an intrinsic part of the culture and lives of Latin Americans. From the ball rolling in the streets or on improvised fields, the film explores the uniqueness and creativity of the region’s players and fans.
“The campaign presents a unique approach by showing how football brings people together, regardless of where they are and within their realities. This plurality is what makes us Latin America. We want to celebrate football as an integral part of our culture and show the world what makes us unique”, explains Iuri Maia, head of Branding at Mercado Livre.
In addition to the film, the campaign will also feature a strategy to expand the conversation in the digital environment, which includes content on the brand’s social networks.
“There is a magic in our football, which materializes in the titles we win and in the stars that emerge from generation to generation. It’s something that comes from our culture, from our worldview. The concept ‘Made of Latin America’ tries to reproduce this feeling. And, of course, no one better than Mercado Livre, the Latin sponsor of CONMEBOL Libertadores and CONMEBOL Sudamericana, to talk about this properly”, conclude Rafa de Miranda and Rapha Borges, Creative Directors at GUT.
Datasheet
Agency: GUT São Paulo
Advertiser: Mercado Livre
Product: Institutional CONMEBOL
Title: Feats of Latin America
CCO: Bruno Brux
ECD: Murilo Melo, Tiago Abreu and Pedro Araujo
Creative Directors: Rapha Borges and Rafael de Miranda
Creatives: Lucas Cabrini, Kayran Moroni
CEO: Valéria Barone
Head of Account: Alessandra Visintainer
Account Director: Raphaela Guillen e Milena Braune
Account Manager: Guilherme Moliterni
Account Supervisor: Carlos Barnabé and Pietra Raya
Head of Strategy: Gisele Bambace
Strategy Director: Gabriela Sanchez
Strategy Manager: Bruno Facundes
Strategy Supervisor: Angel Pinheiro
Head of Creative Content: Nathália Capistrano
Creative Content Director: Adriana Boghosian
Creative Strategist: Bruna Dahmer e Isabella Ribeiro
Influence Strategist: Jaqueline Lima
Creative Data Supervisor: Matheus Severino
Head of Media & Effectiveness: Douglas Silveira
Media Director: Dennis Grassi
Media Manager: Mayara Garcia
Media Supervisor: Gilberto Paz
Media Supervisor: Thaiz Gallina
Media Coordinator: Alicia Wess
Media Coordinator: Dayanne Verissimo
Media Coordinator: Alinne Lopes
Media Assistant: Nátaly Goes
Head of Production: Mônica Siqueira
Production Director: Rafael Motta
Production Manager: Thais Schroder e Rita Costa
Producer: Bruno Reis e Nathalie Rodrigues
Operations Director: Claudia Nakahara
PR Director: Bárbara Lima
Project Manager: Bruna Oliveira
Producer
Image Producer: Don’t touch my Soda
Directed by: Felipe Mansur
Direction 2nd Unit: Pedro Furtado
Executive Production: Maira Massullo and Michelle Lutfy
Head of Production: Renata Munaretto
Production Coordination: Elisa Mello
Director of Photography: Diego Rosenblatt
Art Direction: Martino Piccinini
Production Director: Magali Heinze and Daniel Lombardi
1st Assistant Director: Michelle Lutfy
2nd Assistant Director: Letícia Baptista
Cast Production: Amanda Michelini
Costume Production: Marina Vieira and Roberta Ahrons
Beauty Team: Adriano Nunes and Juliane Senna
Research: Guilherme Dellavalle
Still Photographer: Eduardo Carneiro
Post production: Voodoo.house
Executive Post Production Production: Mario Ubirajara
Submission: Mario Ubirajara and Larissa Lima
Island Assistant: Tais Oliveira
Assemble: Larissa Lima and Tais Oliveira
Color Grading: Osmar Júnior
Editing: Rodolpho Ponzio
VFX supervisor: Américo Catão Jr
VFX artist: Americo Catão Jr and Vivien Carelli
3D: João Shepperson
Motion Designer: Celso Jr
Audio Producer: Sonido AUDIO
Musical Direction: Lucas Duque
Musical Production: Tomi Iglesias
Sound Design, Mixing and Finalization: Anita Mourinho
Service: Vanessa Raad
Production Coordination: Anderson Soares
Locutor: Zema Tämatchan
Client approval: Iuri Maia, Stephanie Romeiro, Laryssa Monteiro, Leandro Otsuka, Daniel Arra
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
