The campaign features five films for TV, radio and digital channels, among hundreds of other pieces
Aurora launched a new 360º campaign to present the latest additions to its breaded line, developed at the new manufacturing unit in Chapecó (SC), with the aim of increasing consumption of the brand’s baked goods in Brazil.
The campaign, developed by FCB Brasil and titled Aaaaaaauroggets, presents, in three films, Auroggets Aurora, the brand’s main line of breaded products.
The pieces use humor and reinforce that they can be consumed at any time of the day at any time. The campaign is part of the “Aurora Faz, Faz, Faz” concept, created in 2023.
In addition, the brand presents two other films, one that presents the line of breaded whole cuts made 100% with chicken meat and the other for the children’s line “Auroggets Kids”, with Looney Tunes characters, such as Bugs Bunny, Daffy Duck and Piu-Piu, which also appears on the packaging.
“This is an important moment for Aurora Coop, with the start of operation of our new and modern manufacturing plant, we present to the consumer a completely redesigned breaded line, with new packaging and new products. The partnership with Warner Bros. Discovery Global Consumer Products and a major campaign that will further strengthen Auroggets’ position in the Brazilian market”, says Ricardo Chueiri, market and consumer director at Aurora Coop.
In total there are five films for TV, radio and digital channels, in addition to hundreds of other pieces making up a 360º media plan.
