The film will be released on digital media, OOH and social media
Itaú launched a campaign signed by Galeria.ag for Mother’s Day, aiming to reinforce orange as a partner for traders.
Under the concept “It’s more than a little machine. It’s Itaú’s Laranjinha”, the film features a dialogue about Mother’s Day between two salespeople and highlights how entrepreneurs can sell more and better.
“The significant increase in retail sales at this time of year is considerable and we understand that entrepreneurs need solid partners during this journey. Therefore, given the relevance of the date in Brazil, this new campaign emphasizes that we are alongside merchants, explaining how we can support them in sales”, highlights Eduardo Tracanella, Marketing Director at Itaú Unibanco.
The developments will be in digital media, OOH and social networks. The campaign also highlights the new layout of the machines, which have two models: the orange +, and the orange smart, with apps for business management and day-to-day facilities.
