Tridentleader of the gum market in Brazil, has just launched a jacket in partnership with Free Fire e Alok, bringing your game skin to the real world. Part of the Destrave o Game campaign, the brand will provide two options for consumers to win the item. The first is a promotion that will draw 50 jackets to the general public and, to participate, simply access the sitefill in the data and enter the code available on the promotional packaging of Trident 14 units in Mint and Intense flavors.
The second will be a challenge proposed by Trident to Free Fire players: the Destrave the Game Championship. On the same website as the draw, the public will be able to sign up to participate in a game of the game with streamers specializing in the game: Gorila and Rajah. The matches will have Count upFree Fire athlete already voted best player in the world and co-founder of the Fluxo team, as host.
“We are very excited about this new development of the campaign, because since the beginning, we have highlighted that Trident has opened a portal between the real world and that of Free Fire. So, nothing better than making an item of our skin available to fans of the brand and the game. And to communicate this promotion, in addition to Alok, we chose big names such as: Nobru, Rajah, Ale Maze, Guras, Level Up, and Malu Borges”, says Isabela Zyad, Senior Marketing Manager for Candies and Gummies at Mondelēz Brasil.
Leo Burnett’s CCO, Vinícius Stanzione, highlights that in addition to a jacket made in partnership with Free Fire and Alok, Trident’s action is proof that the portal between the virtual and real world has literally been opened, with the lucky fans being able to use the same skin from the game, on the streets.
Check out the promotional video for the jacket below:
Unlock the Game Championship
The first 276 eligible entrants to the promotion will have the chance to play. In total, there will be 6 matches with 46 players. The 10 best of each will win the jacket, totaling 60 models distributed. The lives will take place on Nobru’s YouTube channel on May 16th and 17th, at 7pm and the names of the 60 winners will be announced on May 27th, 2024 on the brand’s website and social media. Check out the championship promotional video here.
Registration period
The public who wishes to participate only in the draw can register the promotional code on the promotion packaging until May 31, 2024. The draw, by the federal lottery, will be on June 8, 2024, with counting on the 17th of the same month and year. The names will be announced through the brand’s website and social media.
Those who want to be part of the Destrave o Game Championship will be able to register from April 24, 2024 until May 12, 2024. The announcement of the classifieds will take place between May 13 and 15, 2024.
The “Unlock the Game” campaign was developed by Leo Burnett Tailor Made and has unlocked items in the game, in addition to the brand’s skin. Fans can now view a series of brand elements within the game, including in-game billboards, on-screen videos, 5″ and 10″ merchandise, and rotating logos. Other game objects will also be enveloped during all FFWS Brasil 2024 matches, such as the airdrop and vending machine. For the general public, these items will appear with Trident action art between May 3-16, 2024.
DATASHEET
AGENCY: LEO BURNETT TAILOR MADE
TITLE: UNLOCK THE GAME
PRODUCT: TRIDENT
ADVERTISER: TRIDENT | MONDELEZ
CEO: MARCELO REIS
CCO: MARCELO REIS / VINICIUS STANZIONE
COO: FABIO BRITO
CSO: MARIE ALONSO
CREATIVE DIRECTOR: LUIZ FILIPIN, FELIPE MASSIS AND ALESSANDRA SADOCK
EDITOR: VITOR ZILLO
ART DIRECTOR: MATHEUS VALERY, VITOR PRADO
ILLUSTRATOR: SARAH KAMADA
ART ASSISTANTS: JULIANA RIBEIRO, KAREN LETICIA
CONTENT DIRECTOR: WAGNER XIMENES
CONTENT: FILIPE BORTOLOTTO, LEONARDO MAIA, MILENA FELIX
ATTENDANCE: GULHERME NOGUEIRA, LEANDRO GREGÓRIO, DÉBORA MAÍRA SARTORIO, FERNANDA AMADIO, AMANDA CHALLOUTS, PAULA MORAIS.
MEDIA: JULIANA ROQUE, GABRIELLE MARCOUIZOS, GUILHERME PEDROSA, BRUNO GREGORUT, MARCIO SANTOS, JULIA TOSCANO.
PLANNING: JOANA DAMBRÓS, MATHEUS BRASILEIRO, MARCELA MENEGHEL, MURILO FEDELE, VICTOR BARROS, BRUNO OLIVETTI
PRESS OFFICE: REJANE ROMANO, BEATRIZ BARRETO AND AND,ALL
CLIENT APPROVAL: ÁLVARO GARCIA, ANNA CAROLINA TEIXEIRA, ERICA MIGALES, ISABELA ELIAS, ROSE LIMA, RODRIGO MACEDO, GRAZIELLE COSTA, PEDRO STUDART, LARYSSA FARIAS AND GABRIELA LIMA
GLOBAL PRODUCTION PARTNER: POP STUDIOS
ACCOUNT DIRECTOR: DANI PISTONE
EXECUTIVE PRODUCTION: FILIPE ANDRADE
PRODUCTION COORDINATION: CECILIA DACHERY / MARÍLIA VIANA / BRUNO CUSTODIO
VECTOR ZERO
GENERAL MANAGEMENT: FABIO ACORSI
EXECUTIVE DIRECTOR: ALBERTO LOPES
PROJECT DIRECTOR: MARCIA GUIMARÃES
PROJECT MANAGER: RUBIA ELIAS, GIOVANNA LUCENA
ASSEMBLY: PEDRO FALCONE
COMPOSITION LEADER: LEANDRO PENA
BOARD: MARCIO GUERRA
MOTION: MARCOS RIGOBELLO, MARCCOS CHAVES
3D ANIMATION: PAULO SAMPAIO
COLOR GRADING: LETICIA BLANCO
FINISHING: EDUARDO SILVA, RICARDO VAZ
POST-PRODUCTION COORDINATION: TATIANA CAPARELLI
TEAM COORDINATION: ROSANGELA GOMES, ANA MENDES, NATHALY LOPES
POST-PRODUCTION ASSISTANT: FABIO AUGUSTO, ISABELA BALBO, MARCOS TAVARES
LIVE ACTION DIRECTION: RAMON ABREU
ASS. DIRECTED BY: LUÍS TOZELLI
COORD. PRODUCTION: SANDRO SABINO SZTUKALSKI
PRODUCER: MOISES ALMEIDA
PHOTOGRAPHY DIRECTOR: EDUARDO RUIZ
ART DIRECTOR: JULLY MANGHIRMALANI
OBJECT PRODUCER: JESSICA TIEMI BATISTA MAEDA
SOUND PRODUCER: SQUAD
EXECUTIVE DIRECTOR: DARIO FORGHIERI / ZI NAMMUR
MUSIC SUPERVISION: DARIO FORGHIERI / ZI NAMMUR
MUSICAL COORDINATION: DANIELA NAMMUR
MIXING AND MASTERING: MILESTONES
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