Everyone has a story with Habib’s. What is yours? In a new campaign signed by 11:11, the largest genuinely Brazilian fast food chain, it shows that it is possible to provide good memories through food. Whether for the flavors of the past or the experiences of the present, there is always room to go back and repeat everything again.
Called ‘Let’s Go Again’, the film portrays different moments in the consumer’s journey. A reflection of the perspectives of consumption of the brand’s products everywhere, from restaurants to homes and city streets. Through small everyday actions, Habib’s shows that it is possible to fall in love and experience new emotions with moments, people and foods that provide a feeling of comfort. “Again” is an invitation to come back today, tomorrow and every other day to relive tastes and discover new flavors.
The campaign also features the participation of MC’s and Brazilian freestyle rap champions Big Mike (Bigão) and Guri. A reference in rhyme battles, the two have increasingly stood out in this cultural movement, in which they treat routine with more poetry, affection and truth. Between improvisations and verses which strengthen the resistance of urban art, they connect their personal experiences with moments in which Habib’s has always been and continues to be present. A force of expression that spans generations and imprints the strength of affective memory.
“Habib’s is our past, present and future. With more than 35 years of history, our customers range from babyboomers to the Alpha generation. These are people who identify with our brand and consume products while walking the streets, among friends or sharing moments with family. So much so that that’s how we arrived at Bigão and Guri. We discovered that Habib’s has been with them forever. And as our campaigns are committed to transmitting truth, we invite them to return to our stores and give a real and special touch to ‘Let’s go again’”, explains Roberto Gnypek, Marketing Director of the Habib’s Group.
Prices that fit your pocket
Since the beginning of the year, Habib’s has been focusing on new products for all audiences. To begin with, the brand returned to its roots with the launch of more than 15 Arabic dishes starting at R$9.90. All prepared to order, with fresh, high-quality ingredients, such as the classic babaganuche and tabbouleh, even a kibbeh tower with layers of curd.
Another new feature is the Bib’sfiha rotation starting at R$ 24.90. To celebrate the “let’s go again” campaign, customers can use the coupon available on the Habib’s app to pay cheaper on the rotation from Monday to Wednesday. From Friday to Sunday, including holidays, the value with the coupon in the app is R$ 29.90. In addition, the chain’s recently launched donut, sprinkled with sugar and cinnamon, is now part of the rotation. Individually, the item is sold for R$0.99.
It does not stop there! Using the app, you can redeem a coupon for 10 meat Bibs for R$ 17.90. Promotion valid for every day of the week.
Datasheet
Client: Habib’s
Title: Let’s Go Again
Client approval: Roberto Gnypek, Filipe Leonardos and Eduardo Kodjaoglanian
Agency: 11:11 São Paulo – The Challenger Company
CCOs: Marcelo Siqueira, Wilson Mateos
ECD: Renata Antunes
COO: Guilherme Grigol
Creation: Juliana Uchoa, Wilson Mateos, Renata Antunes, Natalia Guimarães
Service: Gabriel Neves and Diogo Mazza
Social: Carolina Almeida and Clara Estácio
Integrated Production: Felipe Silvani and Manoella Guimarães
Image producer: Corazon Filmes
Stage director: Bruno Zanetti
Director of Photography: Vagner Jabour
Assistant Director I: Claudia Carvalho
Assistant Director II: Flavia Ventura
Executive Management: Renato Chabuh and Igor Ferreira
Service: Luisa Ferreira, Taís Bastos, Carol Azambuja and Flávia Magaly
Production Coordination Team: Dani Oliveira, Rafaella Blat and Fernanda Hlataki
Production Director: Lorran Tim
Production Assistant: Stefani Marques
Post-Production Coordination: Corazon Filmes
Editor: Henrique José
Editing assistant: Miguel Lima
Finisher: Lucas Marini and Diego Enes
Color: Cora Post
Finalization: Post It VFx
Audio producer: Ritmika Audio Arts
Musical direction and composition: Henrique Tanji
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
